2023-07-07 “The Internet Wine Shop"
A Danish limited company marketed alcoholic beverages and sold wine to consumers in Sweden via e-commerce. The buyers were offered delivery to Sweden with a carrier enlisted by the Danish company. The company was a wholly owned subsidiary of a Swedish limited company and purchased services from that company relating to, inter alia, finance, IT and customer service. The companies were not considered to be operating retail trade in violation of the Swedish Alcohol Act and were not prohibited from marketing the alcoholic beverages.